Post by account_disabled on Jan 9, 2024 1:43:59 GMT -5
Conversational pop-ups can drive interaction with a consumer (e.g. offer a discount in return for an email address) Surveys - Once a customer has purchased you can re-engage with a survey to get opinions on a product or service Contests - People love free things and you could offer a giveaway in return for data across channels including social media Virtual try-on - These tools are great for interaction and can lead to offering a free trial or another opportunity at the end. The optical company, Warby Parker’s AR tool below is a great example Warby Parker AR try on tool Warby Parker AR try on tool Zero-party data strategy
Now that you know what zero-party data is and how to collect it, what do you Phone Number use it for once it’s in your database? It’s essential to have a zero-party data strategy with your customer at the core. The customer flow can be simple as the data is given consensually and can look something like this: Zero-party data strategy Zero-party data strategy Like any data, it can be used as part of marketing activities and campaigns. Unlike other types of data, you have scope to hyper-personalize messaging and content through: Retargeting ad campaigns Creating micro experiences Deliver personalized website experiences Assign a user trait to email campaigns churn related to customer behavior Improve customer experience
Zero-party data examples Let’s look at some great examples of brands collecting and using zero-party data to drive engagement so you can get some inspiration for your campaigns. Become a world class digital marketer 1. Sephora - guides and quizzes Beauty brand Sephora goes that extra mile to know more about their customers. The brand devises buying guides and quizzes that enable web visitors to discover more about their skincare routine, fragrance and brow requirements. The example below is a fragrance quiz that helps people find their favorite scent. The quiz takes you through 3 simple questions and then provides product recommendations at the end for purchase. Sephora quiz Sephora quiz
Now that you know what zero-party data is and how to collect it, what do you Phone Number use it for once it’s in your database? It’s essential to have a zero-party data strategy with your customer at the core. The customer flow can be simple as the data is given consensually and can look something like this: Zero-party data strategy Zero-party data strategy Like any data, it can be used as part of marketing activities and campaigns. Unlike other types of data, you have scope to hyper-personalize messaging and content through: Retargeting ad campaigns Creating micro experiences Deliver personalized website experiences Assign a user trait to email campaigns churn related to customer behavior Improve customer experience
Zero-party data examples Let’s look at some great examples of brands collecting and using zero-party data to drive engagement so you can get some inspiration for your campaigns. Become a world class digital marketer 1. Sephora - guides and quizzes Beauty brand Sephora goes that extra mile to know more about their customers. The brand devises buying guides and quizzes that enable web visitors to discover more about their skincare routine, fragrance and brow requirements. The example below is a fragrance quiz that helps people find their favorite scent. The quiz takes you through 3 simple questions and then provides product recommendations at the end for purchase. Sephora quiz Sephora quiz